Take a moment to imagine living in a city with fewer traffic fatalities. A city where children walk safely across streets, hard-working people make their daily commute without incident and families pile into the car for a trip to the movie theater with no potentially life-threatening risks to consider.
Unfortunately, this imaginary city doesn't exist. The reality is an average of 30,000 people are killed in traffic accidents each year in the U.S., according to the Center for Disease Control.
However, there is an organized effort to reduce these 30,000 deaths to zero, and that effort is called Vision Zero — a collaborative strategy aimed at eliminating traffic fatalities and severe injuries. First implemented in Sweden in the 1990s, Vision Zero has proved successful in reducing traffic fatalities across Europe and is now being adopted by cities all across America.
Read on to find out what Vision Zero is, how Vision Zero cities in the U.S. have increased traffic safety and how your city can take the necessary steps toward becoming a Vision Zero city.
What is Vision Zero?
With the majority of traffic deaths and injuries happening at the local level, most city leaders know their transportation systems are dated and in need of significant structural and technological updates.
The goal of Vision Zero is to bring together these local leaders to share successful strategies and product implementations and to support leadership in developing policies and practices aimed at eliminating traffic fatalities while increasing safe mobility.
Reversing the traditional approach to traffic safety, which focuses on trying to perfect human behaviors through testing, education and media campaigns (which can be successful), Vision Zero focuses on the system as a whole, not simply the driver's role in it.
Since you can't perfect human behavior, Vision Zero redefines the traffic safety dilemma by identifying true problem areas as a combination of roadway design, enforcement, technologies, behaviors, polices and speed management.
Reducing Speed Increases Safety
It's well-known that reducing vehicle speed increases roadway safety. Vision Zero works with forward-thinking communities to focus on speed management in an effort to reduce speeds — and ultimately save lives.
The National Highway Traffic Safety Administration considers a crash to be speed-related if any driver in the crash was charged with a speeding-related offense that was a contributing factor in the crash. Of the 35,000 traffic fatalities that occurred in 2014, 28 percent were due to speeding.
To reduce speeds to safer levels in problem areas, Vision Zero cities have installed Rectangular Rapid Flash Beacons and Radar Feedback Signs and sometimes have completely redesigned roads with Road Diets, all in an effort to increase safety.
Completed Projects from Committed Vision Zero Cities
Los Angeles, CA
Los Angeles committed themselves to Vision Zero in August 2015 and have since installed 22 new Leading Pedestrian Intervals (LPIs) throughout the city, among other projects.
Leading Pedestrian Intervals give pedestrians a three to seven second head start when entering intersections. LPIs have been proven to reduce pedestrian vehicle collisions by as much as 60 percent and are ideal for intersections where turning traffic often comes in conflict with crossing pedestrians.
With the success of projects just like these, the Los Angeles City Council recently approved more than $27 million for Vision Zero efforts in the 2017 and 2018. Check out the full list of LA's future Vision Zero projects here.
Boston committed in March 2015 and immediately turned their focus to the Green Links Program, which connects every neighborhood to the city’s extensive park and green way system. The system is helping to produce low-stress, traffic-calmed streets and local trails.
Boston has dedicated an additional $17 million for the 2018 fiscal year toward programs such as Priority Corridors and Safe Crossings.
From Los Angeles to Boston and everywhere in between, major communities are committing to Vision Zero so they too can achieve zero deaths from traffic collisions. The following cities on the map below are committed to Vision Zero, with many others considering Vision Zero.
Commit Your City
TAPCO assists many Vision Zero cities with guidance and innovative technologies that increase traffic safety in their neighborhoods. That's why we've created the guide How to Commit Your City to Vision Zero so you can learn what it takes to get your city aligned with the rest of the Vision Zero community.
TAPCO | Product Manager
With over a decade in business development, marketing and product management, Robert strives to improve transportation safety through innovation.
He is a pedestrian safety solutions expert who especially enjoys working with the TAPCO family to develop lifesaving products and solutions, such as the SafeWalk® Crosswalk Illuminator and the VizMark™ Pavement Marking Enhancement.