2016 Transportation Workshop

Wednesday October 19, 2016

Join us in 2016 as we celebrate 60 years! Our open house provides municipalities, DOTs, federal agencies, road builders, safety professionals, engineers and transportation leaders with the knowledge and tools they need in the industry. Meet vendor exhibitors, handle the products and ask your questions. Receive quality training, network with industry partners, and achieve results!

Professional development hours (PDH) are available (see PDH tab below)

Event Includes:

  • Latest Traffic Safety Innovations
  • FREE TAPCO T-Shirt for RSVP*
  • Industry Expert Speakers
  • Parking & Security Innovations
  • Product Demonstrations
  • FREE Lunch Provided*

Who This Event Is For:

  • Municipalities & Communities
  • Federal Agencies
  • Current Customers or Suppliers
  • Variety of Public Sector Employees
  • DOT Officials, Local & National
  • Transportation Associations & Organizations
  • DPW Employees & Directors
  • Local Colleges & Universities


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* Attendees who are required to pay a per diem for the lunch & goodie bag provided may pay $10 on the day of the event at our registration table. Please bring cash or check. Receipt for payment will be provided as required. Alternatively you can opt out of both at no cost.

Chris Abele

Milwaukee County Executive

TOPIC: Welcoming and Remarks

As County Executive, Chris is focused on providing important, effective and efficient services to residents, disciplined decision-making, and making the county more sustainable. He is also focused on bringing civility back to politics. Chris wants to use his position to remind people political labels are not as important as getting things done. He's proud to work with Democrats and Republicans on numerous issues.

Prior to his election, Chris served for seven years as CEO of the Milwaukee-based Argosy Foundation, where he remains a trustee. The foundation aims to support leaders and organizations that employ creative and entrepreneurial approaches to solving systemic problems. He's also a highly successful business owner. He founded a successful hospital services business the he sold in 2012 and he still runs a flourishing real estate company, which owns commercial property in Wisconsin, New York and Maine.

Chris is a dedicated personal philanthropist. His philanthropic work has been primarily in arts, education and human rights. Over the past 15 years, his volunteer work has included serving on 31 local, national and international non-profit boards. He currently serves on boards at the Boys & Girls Clubs of America, Schools that Can, and the Carr Center for Human Rights Policy at Harvard University. Chris is also an active fundraiser, chairing and co-chairing campaigns that raised more than $150 million. He has received numerous awards for his effective leadership and speaks regularly on leadership, philanthropy and nonprofit best practices.

Brian Dranzik

Director of Milwaukee County Department of Transportation (MCDOT)

TOPIC: Director of Milwaukee County Department of Transportation Update

The mission of the Milwaukee County's Department of Transportation (MCDOT) - Director's Office, is to provide essential management and support services to MCDOT's divisions through oversight, coordination and technical assistance.

The Director's Office, is responsible for the management of DOT's administrative functions and transportation planning. Administrative functions include establishment and implementation of department policies and procedures, personnel administration, accounting, safety and training and general public information services. The Department of Administrative Services- Fiscal Affairs provides budgeting functions to the department.

The Transportation Planning Section provides technical and professional expertise for multimodal and transit planning and coordination, as well as transit system development and oversight. The Transportation Planning Section aggressively identifies, applies for and professionally manages state and federal grant funds that reduce tax levy support for County Transportation projects.

The Director's Office will lead the department in seeking opportunities to partner with public and private agencies when cost effective, mutually beneficial and feasible for Milwaukee County.

Don Gutkowski

Bureau of Traffic Operations Director WisDOT

TOPIC: WisDOT: Promoting Innovations and Partnership's for the Future

As the Director of WisDOT Bureau of Traffic Operations, Don leads and directs statewide traffic policy, state traffic operations center, guidance manuals on ITS, incident management, work zone management , safety, traffic signal and electrical management.

A former Director of WisDOT's central office Bureau of Planning and Economic Development, Don managed and directed the development of statewide planning policy, economic development analysis, transportation economic assistance grant program, traffic forecasting, state freight planning, and facilitates MPO/ RPC/FHWA Wisconsin TIP, STIP work plan coordination. The Bureau has successfully facilitated the first freight advisory committee for the Department.

A former Northwest Regional director of WisDOT's largest region in the state, Don managed and lead a staff of 180 employees and directs in the implementation of WisDOT policies, programs, and strategies.

Don started his career with WisDOT in 1985 as a Student Engineer in Training (SET) in the southeast region. He then took a full-time position as a civil engineer in the Wisconsin Rapids office, where he worked for five years until he left to work for the Wisconsin DNR as an environmental engineer. That position continued until 1992, when he was rehired by WisDOT as a CE Supervisor in the Wisconsin Rapids office. Don worked with local programs and then transitioned to the Highway 29 project, working on the eastern portion of the project.

In 1997, Don became WisDOT's District 6 director. As part of his tenure as district, and now region, director, Don has led several majors projects, including the US 53 Bypass in Eau Claire County, the WIS 64 four-lane project in St. Croix County and the continued four-lane expansion of WIS 29 to I-94.

Don holds a bachelor's degree in Agriculture Engineering from the University of Wisconsin - Madison and a degree in Civil Engineering from Marquette University. He is also a Professional Engineer certified by the state of Wisconsin.

Nate Smith

Director of Government Relations - ATSSA

TOPIC: Federal Funding to Local Communities utilizing MAP 21 Program

Originally from Southington, Conn., Nate Smith currently serves as the Associate Director of Government Relations for the American Traffic Safety Services Association (ATSSA) where he focuses on both federal and grassroots lobbying, PAC management, government relations-related communications, and advocacy strategy. His regular travels throughout the country allow him to speak on many government relations issues. In addition, Smith helps facilitate two national transportation coalitions and several association member committees.

Prior to arriving at ATSSA, Smith served as the Senior Government Relations Specialist at the National Court Reporters Association (NCRA) where he supervised staff and was the lead in-house lobbyist. His writings were regularly featured in NCRA's monthly national trade journal, the JCR. Before that, he was a congressional intern for former U.S. Rep. Tom Allen (ME-01) and participated extensively on the John Kerry for President campaign in New Hampshire.

Smith is the Immediate Past President of the Washington, D.C. Chapter of the UNH Alumni Association and also has served as the Deputy Chair for the Young Professionals in Transportation (YPT), a 1,500+ member national organization for transportation professionals. Smith is an active member of the American League of Lobbyists, where he is a Board member for the Young Lobbyists Network (YLN), and the "Road Gang" – Washington's Highway Fraternity.

Smith is an honors graduate of the University of New Hampshire (UNH) with a Bachelor of Arts degree in Political Science and International Affairs and a minor in Spanish. Through UNH's Center for International Education, he attended the Centro de Lenguas Modernas at the University of Granada in Granada, Spain.

Bryan Everard

East Coast Regional Sales Manager - TAPCO

TOPIC: Crosswalk Safety at Schools

As a TAPCO East Coast Regional Sales Manager, Bryan has fifteen years' experience in sales and product management. He has traveled extensively promoting Intelligent Warning Systems including TAPCO Pedestrian and School Zone systems and solutions. Bryan has been a speaker at the IMSA (International Municipal Sign Association) annual tradeshow as well as numerous regional industry events. He earned his BA at the University of Wisconsin – Green Bay. Bryan will be speaking on School Crosswalk Safety.

Rick Kline

Signal Service Manager - TAPCO

TOPIC: Signal Controller and Cabinet Troubleshooting, tips and tricks

Rick Kline, Signal Service Manager, has been at TAPCO for 24 years working in the field and training City and DOT personnel on the operation and trouble shooting of traffic signals. Rick is also an IMSA moderator for the Work Zone Safety, Traffic Signal Field Technician Level 1, and Traffic Signal Bench Technician Level 2.

Joanne Conrad

Signmaking and Compliance Division Manager - TAPCO

TOPIC: Retroreflectivity Inventorying and Training

As a TAPCO Signmaking and Compliance Division Manager, Joanne has 22 years experience. She has been awarded the IMSA (International Municipal Sign Association) Sustaining Member of the Year in 2006 and IMSA Sustaining Member of the Month. Joanne is a member of multiple committees including: National Committee of Traffic Control Devices Regulatory and Warning, ATSSA Sign Committee, ATSSA Task Chair Sights Open to Public Travel, ATSSA Member Task Team Federal Regulations and Related Documents, LED and Emerging Technology, APWA, ATSSA, IMSA, and the IMSA Editorial Review Board. She is certified as a Sign Fabricator. Joanne will be speaking and training on Retroreflectivity and Sign Inventory.

Robert Nordentoft

General Manager - trafficnow

TOPIC: Bluetooth/Wifi and Emerging Technology

Robert has spent the last 15 years working with all types of nonintrusive detection. He had a leading technical role at Image Sensing Systems Inc. in the expansion of Above Ground Detection into Europe and Middle East for a decade; first Machine Vision Processing, and later also Radar technology and License Plate Recognition. He has been heavily involved in everything from new product design to installation and project management.

With his passion for disruptive technology and innovation he colaunched trafficnow as an ITS laboratory in 2008 with focus on realtime traffic information. He has, since then, dedicated his time to innovation in ITS, and particularly in bringing Bluetooth Detection to the roadside.

Mark Henke

Parking Division Manager - TAPCO

TOPIC: Parking Revenue Solutions with Integrated License Plate Recognition

As TAPCO VP of Intelligent & Security Systems, Mark Henke is a seasoned parking professional with 34 years of system integration experience in all aspects of parking, access, revenue control, parking guidance systems, voice over IP and perimeter security systems. Mark is directly involved in all aspects of customer relationships while providing exceptional solutions including consulting, engineering and system design. His knowledge and full understanding of the unique needs and challenges in a 24/7 parking environment, make Mark a true expert in the parking industry. A veteran of the U.S. Navy (1976-1982) as a Sonar Technician, Mark has been employed with TAPCO since 1982.

Brian Scharles

Technical Service Manager - TAPCO

TOPIC: Horizonal Curve Warning Solutions

As the TAPCO ITS Systems Design Engineer & Manager of Signal Services since 1988, Brian has received his Bachelor of Science in Electrical Engineering Technology from the Milwaukee School of Engineering (MSOE) in 1989, where his Major was Communication Systems. Brian attended the Traffic Institute at Northwestern University, completing the Traffic Engineering Technical Assistants and Traffic Signal Timing courses. He received his Master of Science in Transportation Engineering from Marquette University. Course work to date includes training in several signal timing software programs, including Highway Capacity software, Passer II-90, Signal 85, Nostop, Advanced Traffic Management Design and his final thesis was titled Ramp Metering in a Coordinated System. Brian has attended the TRANSYT-7F orientation workshop at UW Madison, including the revised use of TRANSYT-7F in the Wisconsin Fuel Efficient Transportation Program - June 1993.

7:00 - 8:00 am

Doors Open/Registration (in the showroom)
Enjoy coffee and bagels after registration.

8:00 - 8:30 am


Welcoming & Remarks

Chris Abele - Milwaukee County Executive

8:45 - 9:15 am


Milwaukee County Department of Transportation Update

Brian Dranzic - Director of Milwaukee Country Department of Transportation

9:45 - 10:30 am


WisDOT: Promoting Innovations and Partnership's for the Future

Don Gutkowski - Bureau of Traffic Operations Director WisDOT

11:00 - 11:45 am


Federal Funding to Local Communities Utilizing MAP 21 Program

Nate Smith - Director of Government Relations - ATSSA

12:00 - 1:00 pm

Lunch Served
Provided in the showroom

1:15 - 2:00 pm

School Zone Mid-block & Intersection Crosswalk Safety

Bryan Everard - East Coast Regional Sales Manager - TAPCO

Signal Controller and Cabinet Troubleshooting, tips and tricks

Rick Kline - Signal Service Manager - TAPCO

2:15 - 3:00 pm

Retroreflectivity Inventorying and Training

Joanne Conrad - Signmaking and Compliance Division Manager - TAPCO

Bluetooth/Wifi and Emerging Technology

Robert Nordentoft - General Manager - trafficnow

3:15 - 4:00 pm

Parking Revenue Solutions with Integrated License Plate Recognition

Mark Henke - Parking Division Manager - TAPCO

Intelligent Warning Solutions: Horizontal Curves, Overheight Detection, Overview of Environmental Condition Sensors

Brian Scharles - Technical Service Manager - TAPCO

(Schedule is subject to change)

Professional Development Hours are Available

Many engineering licensing jurisdictions require demonstration of continuing professional competency as a condition for licensure. The Transportation Professional Certification Board, Inc. requires PDH units for Professional Traffic Operations Engineer and Professional Transportation Planner certification renewals.

It is the responsibility of each attendee to track their attendance for PDH hours earned during the conference (checklist will be provided). If a certificate of attendance is requested, it will be distributed via email after the conference has ended.

Event Map & Directions

TAPCO Headquarters

5100 W Brown Deer Rd
Brown Deer, WI 53223

Recommended Accommodations

(Ask for the TAPCO Room Rate)

Courtyard by Marriott

Distance: 0.2 miles, location (a)
5200 West Brown Deer Road
Brown Deer, WI 53223
(414) 355-7500

Four Points by Sheraton
Milwaukee North

Distance: 0.9 miles, location (b)
8900 North Kildeer Court
Brown Deer, WI 53209
(414) 355-8585

Holiday Inn Express
Milwaukee N-Brown Deer/Mequon

Distance: 1.2 miles, location (c)
4443 West Schroeder Drive
Brown Deer, WI 53223
(414) 355-1300