2013 Annual TAPCO Training Showcase

Wednesday, October 23, 2013



Professional development hours (PDH) are available (see schedule tab)

Event Includes:

  • Latest Traffic Safety Innovations
  • FREE TAPCO T-Shirt for RSVP*
  • Industry Expert Speakers
  • Parking & Security Innovations
  • Product Demonstrations
  • FREE Lunch Provided*

Who This Event is For:

  • Municipalities & Communities
  • Federal Agencies
    (FHWA, USFWS, VA, GSA)
  • Current Customers or Suppliers
  • Variety of Public Sector Employees
  • DOT Officials, Local & National
  • Transportation Associations & Organizations
  • DPW Employees & Directors
  • Local Colleges & Universities

The National Work Zone Memorial is Back Again This Year

Respect and Remembrance: Reflections of Life on the Road

Since the early days of our nation's roadways, men, women and children have senselessly died in work zones. The number of deaths has decreased - from 868 in 1999 to 576 in 2010. The unseen faces and lives have, in many cases, been forgotten - until now. Unveiled in April 2002, "The National Work Zone Memorial - Respect and Remembrance: Reflections of Life on the Road" program is a living tribute to their memory, traveling to communities cross-country yearround to raise public awareness of the need to respect and stay safe in America's roadway work zones.

* Attendees who are required to pay a per diem for the lunch & goodie bag provided may pay $10 on the day of the event at our registration table. Please bring cash or check. Receipt for payment will be provided as required. Alternatively you can opt out on both at no cost.

Dean C. Alberson, Ph.D., P.E.

Assistant Agency Director, Research Engineer, Program Manager - TTI

TOPIC: "MASH, the new and improved NCHRP Report 350 for Roadside Safety"

Dr. Dean C. Alberson is an Assistant Agency Director assisting divisions in the pursuit of new research initiatives. He is also a research engineer and program manager of the Crashworthy Structures Program. He obtained his Ph.D. in Civil Engineering Structures at Texas A&M University. He is involved in the full-scale testing and evaluation of highway safety products. He is also active in the development of new innovative products and subsequent partnering with industry to bring these new products to market. Dr. Alberson is a registered professional engineer.


Michael J. Berg, P.E.

Deputy Secretary of the Wisconsin Department of Transportation (WisDOT)

TOPIC: Opening Remarks

Mike Berg is the chief operating officer for a state agency with 3,500 employees, dozens of field offices and an annual budget of more than $3 billion. Berg is a native of Green Bay, Wisconsin, and attended the University of Wisconsin-Madison majoring in civil and environmental engineering. He joined WisDOT as an engineer in the Green Bay office, steadily rising through the ranks, eventually becoming a supervisor in design and construction in 1988. In 2000, Berg was named district director for WisDOT's former District 4, heading up the department's Wisconsin Rapids office. In 2005, Berg returned to Green Bay as director of the Northeast Region, where he oversaw many large and small transportation improvement projects, including the start of construction on the massive US 41 project.


Paul J. Carlson, Ph.D., P.E.

Research Engineer Division Head - TTI

TOPIC: "Traffic Signs and Pavement Markings that Meet the Need of the Drivers and the MUTCD"

Dr. Carlson is a Research Engineer at the Texas Transportation Institute (TTI), a member of The Texas A&M University System. He is the Division Head of the Operations and Design Division, where he is responsible for leading a research program broadly focused on safety, design, and operations. He coordinates the state traffic safety and design research, promotes national research initiatives, facilitates sponsor interaction, and manages a number of research projects.

Dr. Carlson leads TTI's Visibility Research Laboratory located in TTI's new State Headquarters and Research Building (opened in 2009). This facility has been used to test new materials for traffic signs and pavement markings. TTI has also used the facility to develop and test their mobile luminance measurement system. The laboratory's equipment will measure the photometric properties of traffic control devices and lights to ensure safe travel for nighttime drivers.


Mike Dreznes

Executive Vice President at International Road Federation (IRF)

TOPIC: "Forgiving Highways & the Decade of Action"

Dreznes has spent the last twenty-seven years working to make the roads safer around the world. He is recognized as one of the world's leading experts on roadside safety promoting the concept of "Forgiving Highways," and has conducted multiple road safety training seminars on roadside safety, work zone safety, vulnerable user safety and road safety audit in more than fifty countries around the world.

Dreznes is the Co-Chairman of the Transportation Research Board (TRB) AFB20 (2) Roadside Safety Sub-Committee on International Research Activities, a member of the PIARC Road Safety Technical Committee 3.2 Design and Operation of Safer Road Infrastructure, Co-Chairman of the United Nations Road Safety Collaboration (UNRSC) Pillar 2: Safer Roads and Mobility Project Group, Co-Chairman of TASK FORCE 13 Committee on Work Zone Safety, Co-Chairman of the IRF Washington Road Safety Working Group as well as Chairman of the IRF Fellowship Educational Foundation.


Mark Fayta

Regional Manager for Iteris, Inc Roadway Sensors Division

TOPIC: "Non-Intrusive Vehicle Detection"

Mark has held many professional positions during his 30 year career in the field of vehicle detection technology. Those positions include Electronics Design Engineer, Product Development Manager, Sales Manager and also Company Owner. Mark's manufacturing background in vehicle detection systems include; weigh in motion scale systems, inductive loop design, in pavement sensor development and above ground video & radar detection systems design & installation. Mark was born in Chicago and also earned his Electronics Engineering degree there.


Robert Nordentoft MBA, BSc

General Manager trafficnow

TOPIC: "The Evolution of ITS Sensors, Talking Cars, Bluetooth and Beyond"

Robert has spent the last 15 years working with non-intrusive detection of all sorts. He had a leading technical role at Image Sensing Systems Inc. in the expansion of Above Ground Detection into Europe and Middle East for a decade; first Machine Vision Processing, and later also Radar technology and License Plate Recognition. He has been heavily involved in everything from new product design to installation and project management.

With his passion for disruptive technology and innovation he co-launched trafficnow as an ITS laboratory in 2008 with focus on real-time traffic information. He has, since then, dedicated his time to innovation in ITS, and particularly in bringing Bluetooth Detection to the roadside.


David A. Noyce

Civil and Environmental Engineering Professor at UW Madison

TOPIC: "The Human (Factors) Challenge in Transportation Safety"

David A. Noyce, Ph.D., P.E. is a Professor and member of the transportation engineering faculty in the Department of Civil and Environmental Engineering at the University of Wisconsin – Madison (UW-Madison). Dr. Noyce has over 28 years of experience in transportation engineering including state government, private consulting, and academia. His research is focused on the operational and behavioral aspects of transportation safety. He has spent the last four years working with full-scale driving simulations and studying driver comprehension and behavior related to various traffic control devices. He has used the simulator to study guide signs, traffic signal displays, rumble strips, young and old drivers, and the effects of low Blood Alcohol Content (BAC) on driver performance. He is also very interested in crash data recording (black box) technology and vehicle crash analysis, and has worked with NHTSA and the Massachusetts Governor's Highway Safety Bureau.


Joaquin Segl

Vice-President, ENCOM Wireless

TOPIC: "Wireless ITS Applications"

For over ten years, Joaquin has been directly involved in the adoption and implementation of new technologies in the area of ITS. During his career, he has served in a variety of corporate positions including executive management, sales, operations, design, and project management in Mexico, Canada and the US. During his former role as General Manager for ENCOM Canada, he lead the team that introduced wireless broadband technologies for ITS applications. Prior to re-joining ENCOM, Mr. Segl served as Vice-president for Signal Group, where he was responsible for planning and implementing the marketing and sales strategy for both PEEK Traffic Corporation and Rayolite Inc. during this tenure, he oversaw the launch and introduction of a new traffic controller based on new the ATC and NTCIP standards.

Prior to joining the ITS world, Mr. Segl was the founder and president of SEGLLC, a company that provided guidance and direction on enterprise risk management. The company become one of the fastest growing consulting firms in Mexico, in 1999 it was acquired by INSAD. SA de CV. where Mr. Segl held a corporate Executive Vice President position until he relocated to Canada. Mr. Segl currently resides in Texas where he is in charge of developing the strategies for the development of the recently formed ENCOM Wireless USA.


Nate Smith

Associate Director of Government Relations - ATSSA

TOPIC: "Congressional Hot Topics and How they Impact Funding"

Originally from Southington, Conn., Nate Smith currently serves as the Associate Director of Government Relations for the American Traffic Safety Services Association (ATSSA) where he focuses on both federal and grassroots lobbying, PAC management, government relations-related communications, and advocacy strategy. His regular travels throughout the country allow him to speak on many government relations issues. In addition, Smith helps facilitate two national transportation coalitions and several association member committees.

Prior to arriving at ATSSA, Smith served as the Senior Government Relations Specialist at the National Court Reporters Association (NCRA) where he supervised staff and was the lead in-house lobbyist. His writings were regularly featured in NCRA's monthly national trade journal, the JCR. Before that, he was a congressional intern for former U.S. Rep. Tom Allen (ME-01) and participated extensively on the John Kerry for President campaign in New Hampshire.

Smith is the Immediate Past President of the Washington, D.C. Chapter of the UNH Alumni Association and also has served as the Deputy Chair for the Young Professionals in Transportation (YPT), a 1,500+ member national organization for transportation professionals. Smith is an active member of the American League of Lobbyists, where he is a Board member for the Young Lobbyists Network (YLN), and the "Road Gang" – Washington's Highway Fraternity.

Smith is an honors graduate of the University of New Hampshire (UNH) with a Bachelor of Arts degree in Political Science and International Affairs and a minor in Spanish. Through UNH's Center for International Education, he attended the Centro de Lenguas Modernas at the University of Granada in Granada, Spain.


Lonnie Tebow

Director of Transportation & Traffic Programs at IMSA

TOPIC: "Improve Performance with Operations Management"

Lonnie Tebow is the Director of IMSA's (International Municipal Signal Association) Transportation Programs. As director he works with traffic signal, sign, pavement markings, temporary traffic control and roadway lighting managers, supervisors and technicians to address the technical issues and industry trends that they confront as well as helping to develop certification programs for professionals working with traffic control devices. Prior to beginning full time employment at IMSA in 2009, He was the Superintendent for Traffic Operations at the City of Norfolk, Virginia and worked in traffic signal operations and maintenance, for public and private agencies, since 1991. An active member of IMSA since 1992, he was project leader in the revision of three traffic signal certification programs and the creation of two new certification programs. He was also a member of the TAC (Technical Advisory Committee) in a joint IMSA-ITE (Institute of Transportation Engineers) effort to create the Traffic Signal Maintenance Handbook. He has published technical articles in the IMSA Journal and was included in the Transportation Research Circular E-C135-Maintenance Management 2009. Lonnie Tebow received a Master of Arts in Transportation Policy, Operations and Logistics from George Mason University.


Walt Townsend

Applications Engineer at Siemens

TOPIC: "Tools for Advanced Traffic Management Technology"

Walt Townsend is a Applications Engineer with Siemens ITS. A 1986 graduate of the Georgia Institute of Technology, he has been involved in the design, implementation, and deployment of advanced Traffic Control Systems for 26 years. In the last 14 years with Siemens ITS, he has provided design, integration, and customer support for many i2, CONCERT, and TACTICS systems.

Professional Development Hours are Available

Attendees of the 2013 Annual TAPCO Training Showcase will earn Professional Development Hours (PDHs) for technical sessions they attend.

Many engineering licensing jurisdictions require demonstration of continuing professional competency as a condition for licensure. The Transportation Professional Certification Board, Inc. requires PDH units for Professional Traffic Operations Engineer and Professional Transportation Planner certification renewals.

  • Your Participation at This Meeting Earns One (1) PDH Credit Per Session
  • Total Possible of Five (5) PDH Units

It is the responsibility of each attendee to track their attendance for PDH hours earned during the conference (checklist will be provided). If a certificate of attendance is requested, it will be distributed via email after the conference has ended.


7:00 - 8:00 am

Registration
Enjoy coffee and bagels after registration.

8:00 - 8:50 am

Opening Remarks

Michael J. Berg, P.E. - Deputy Secretary of the Wisconsin Department of Transportation (WisDOT)

9:00 - 9:50 am

Forgiving Highways & the Decade of Action

Mike Dreznes - Executive Vice President at International Road Federation (IRF)

Traffic Signs and Pavement Markings That Meet the Need of the Drivers and the MUTCD

Paul J. Carlson, Ph.D., P.E. - Research Engineer Division Head - TTI

10:00 - 10:50 am

The Human (Factors) Challenge in Transportation Safety

David A. Noyce - Civil and Environmental Engineering Professor at UW Madison

Improve Performance with Operations Management

Lonnie Tebow - Director of Transportation & Traffic Programs at IMSA

11:00 - 11:50 am

Congressional Hot Topics and How They Impact Funding

Nate Smith - Associate Director of Government Relations - ATSSA

MASH, the New and Improved NCHRP Report 350 for Roadside Safety

Dean C. Alberson, Ph.D., P.E. - Assistant Agency Director, Research Engineer, Program Manager - TTI

12:00 - 12:50 pm

Lunch Served

1:00 - 1:50 pm

The Evolution of ITS Sensors, Talking Cars, Bluetooth and Beyond

Robert Nordentoft MBA, BSC - General Manager - trafficnow

Tools for Advanced Traffic Management Technology

Walt Townsend - Applications Engineer, Siemens

2:00 - 2:50 pm

Non-Intrusive Vehicle Detection

Mark A. Fayta - Regional Manager for Iteris

Wireless ITS Applications

Joaquin Segl - Vice President, ENCOM Wireless


(Schedule is subject to change)

Event Map & Directions

TAPCO Headquarters

5100 W Brown Deer Rd
Brown Deer, WI 53223


Recommended Accommodations

(Ask for the TAPCO Room Rate)

Courtyard by Marriott

Distance: 0.2 miles, location (a)
5200 West Brown Deer Road
Brown Deer, WI 53223
(414) 355-7500

Four Points by Sheraton
Milwaukee North

Distance: 0.9 miles, location (b)
8900 North Kildeer Court
Brown Deer, WI 53209
(414) 355-8585

Holiday Inn Express
Milwaukee N-Brown Deer/Mequon

Distance: 1.2 miles, location (c)
4443 West Schroeder Drive
Brown Deer, WI 53223
(414) 355-1300