Your community has a transportation problem, you have a solution. Simple, right? Maybe in a perfect world. In reality, before any project gets off the ground, there are multiple hurdles to leap. Funding needs to be secured, schedules arranged and equipment allocated — just to name a few. With all those tasks, it’s easy to overlook the importance of community buy-in.
But traffic professionals should engage stakeholders as soon as they can. It’s tempting to wait until you have everything ready to go before presenting the project to people outside your organization. Without general support beforehand, however, you might find yourself going back to square one if your proposal meets firm opposition. On the other hand, those who provide input on the formation of a project often become its strongest supporters.