As traffic volumes increase, drivers need to know at a glance how to get to their destination.

Directional, wayfinding signage assists motorists, bicyclists and pedestrians, promoting safer traffic flow. A directional sign is a valuable navigational tool for motorists, allowing them to concentrate more on safe driving and to avoid dangerous situations.

Lack of signage or faulty sign design can cause navigation problems in unfamiliar environments, potentially causing confusion and traffic accidents. Well-designed wayfinding signage enhances traffic safety and ensures visitors will be more inclined to return to your community in the future.

When considering the design of your wayfinding signs, keep the following in mind: Keep it simple. Use plain language that is easily understood. Size your messages and signs appropriately, according to speed and viewing distances. Select those fonts and colors that are easy to comprehend, allowing drivers ample time to signal and to negotiate in a safe manner.

Logos can be carried over onto other signage, including street name signs, points of interest and regulatory signs.

TAPCO’s specialists have the experience to help you design a scheme and to produce quality signage that enables both motorists and pedestrians to move easily and more safely throughout your community.